Danielly Aldana
Thoughtful by design
Independent designer · Northern California

Making space
for meaningful
design.

A multidisciplinary designer bringing clarity and character to brands, products, and the moments in between.

Strategy, feeling, form.

Selected work
01 — A considered selection

Selected work

Zenni Optical branded tour bus wrap

A brighter point of view

Zenni Optical · Event identity & environment
01
ModCloth branded shipping box design

A little joy, delivered

ModCloth · Packaging & brand touchpoints
02
ModCloth email header and footer design

A voice in every inbox

ModCloth · Email & campaign design
03
Zenni Optical gift card editorial artwork

Stories worth looking at

Zenni Optical · Editorial & print
04
Customer communication process flowchart

From signal to system

Lifecycle communications · Research & process
05
ModCloth cross-departmental brand communications

One brand, many hands

ModCloth · Creative standards & collaboration
06
Digital product design portfolio screenshot

Designed around real needs

Digital product · UX/UI & accessibility
07
Recruitment one-sheet design

Useful by design

ModCloth · Information design & print
08
Lifestyle image for Zenni Optical North Coast Collection

A California collection story

Zenni Optical · Campaign & editorial
09
Cat-eye frame icon from the Molina iconography set

Small signs, clearer choices

Zenni Optical · Reskin iconography
10
02 — The practice

Thoughtful work,
made to connect.

I’m Danielly, a multidisciplinary designer based in Northern California. My practice spans brand, print, campaigns, and digital product design—grounded in curiosity, collaboration, and a belief that good design should feel as clear as it looks.

From an editorial lookbook to a product flow, I enjoy finding the thread that brings the details together. I work across research, visual systems, accessibility, and creative execution to make experiences feel considered at every scale.

My background brings together art, fashion, sculpture, and computer science—perspectives that keep my work tactile, structured, and open to possibility.

Brand & identityUX / UI designPrint & packagingResearch & testingCampaign systemsAccessibilityEditorial designConversion optimization
03 — Get in touch✳

Have a good
thing in mind?

I’m always interested in thoughtful collaborations, curious questions, and work that makes everyday things a little better.